Bonafide Kayaks

Year: 2017
Role: Design Lead
Disciplines: UX & UI Design, web design, branding, icon illustration

I led the rebrand and website redesign for Bonafide Kayaks, creating a modern digital identity that better reflected the company's innovative approach to fishing kayaks. The project combined a refreshed visual language with a fully responsive website, delivering a more engaging brand experience while showcasing the product lineup with greater clarity and impact.